The terms greenwashing and greenhushing have been borne out of the sustainability step-change that we’re seeing society embrace on a global scale. But what do they mean, and is there a danger that a fixation on these buzzwords — however important — risks stalling the progress our planet so desperately needs? Gary Moore, sales director at UNTHA UK, explores…
Green marketing is a massive topic right now, with organisations large and small keen to convey what they’re doing to protect our planet. This seismic shift stems from a more widespread global commitment to sustainability and growing recognition for the fact that we are all responsible for climate change, not just policy makers at government level — and even they could do more, as I’m sure we’ll all agree.