As consumers become increasingly aware of environmental issues and concerned about how the products they buy are sourced, produced and packaged, sustainability has risen up the corporate agenda. However, the definition of sustainability is rapidly evolving to encompass the entire product lifecycle – from raw materials sourcing to processing, to delivery to the retailer and the ultimate consumer, and finally to disposal/recycling. The way consumers view plastic has radically changed and will increase the use of recyclable and bio-based packaging.
This more encompassing view of sustainability and the move towards a circular economy will require greater collaboration between suppliers, manufacturers, Governments, retailers and consumers.